Email builder
Design verification, welcome, and blast emails in the visual editor.
The Email builder is a visual editor for the emails Sjocamp sends on your behalf. It’s used in two places:
- Inside a campaign, on the Email builder tab — for the verification and welcome emails for that campaign.
- In the top-level Email templates library — for reusable templates used by blasts.
Building blocks
Drag blocks into the canvas and edit them inline:
- Heading / Text — typography blocks with rich-text formatting
- Button — call-to-action button with link
- Image — pulled from your media library
- Divider / Spacer — layout
- Columns — multi-column rows
The right panel shows properties for the selected block — colors, alignment, padding, link target.
Variables
Insert variables by typing {{ and picking from the dropdown. Common ones:
{{lead.email}},{{lead.first_name}}{{lead.position}},{{lead.referrals_count}}{{lead.referral_link}}{{campaign.name}}- Any custom field —
{{lead.field.company}}
For the verification email, {{verification_link}} is required (it’s the link the lead clicks to verify).
Subject and preview text
Above the canvas, set the Subject line and the Preview text (the snippet inboxes show after the subject). Both support variables.
Testing
Click Send test to deliver the email to your own inbox before saving — useful for checking how variables render and how the email looks across clients.
Per-campaign emails vs. templates
| Where it lives | When it sends | |
|---|---|---|
| Verification | Campaign → Email builder | When a lead signs up (if verification is on) |
| Welcome | Campaign → Email builder | When a lead becomes verified |
| Blast | Email templates library | When you create and send a blast |
Templates from the library can also be used as the welcome or verification email — open the campaign’s Email builder and pick Use template.